Hyunna Cha, Ph.D.
- 2026 – Insight Atelier Tokyo, Founder
2020 – 2025 HYBE / Big Hit Entertainment, Head of Data Lab
2015 – 2020 Starbucks Coffee Korea / Shinsegae Group, Data Scientist of Data Marketing Team
2013 – 2014 KT (Korean Telecom), Senior Researcher of Economic-Management Research Institute
Ph.D. in Consumer Psychology _ Ewha Womans University, Graduate School
Master’s in Consumer Psychology _ Ewha Womans University, Graduate School
Bachelor’s in Psychology (Minor in Consumer Studies) _ Ewha Womans University, College of Social Science
- New Book of Consumer Psychology to be published in 2026
How a Humanities Major Became a Data Scientist (The Quest, 2020)
Explicit and Implicit Brand Images, Advertising, and Brand Attitudes (Ewha Womans University PhD Dissertation, 2013)
Consumer Satisfaction and Emotions Based on Stability and Control of Benefactor’s Source (Ewha Womans University MA Thesis, 2009)
Samsung Electronics
Multi Campus
LGU+
Hyundai Motors
Kyobo Book
Yonsei University
Ewha Womans University
Sung Kyun Kwan University, Consumer Psychology & Advertising Psychology