Hyun Na Cha

“My name is Hyun Na Cha. I am a data scientist with a passion for drawing.”

Careers

 

  • HYBE / Big Hit Entertainment, Data Analyst of Domain Synergy Team & Lead of Data Lab
  • Starbucks Coffee Korea / Shinsegae Group, Data Scientist of Data Marketing Team
  • KT / Korean Telecom, Senior Researcher of Economic Management Research Institute

 

  • Ph.D. in Consumer Psychology

Ewha Womans University, Graduate School                         

  • Master’s in Consumer Psychology

Ewha Womans University, Graduate School                        

  • Bachelor’s in Psychology (Minor in Consumer Studies)

Ewha Womans University, College of Social Science             

 

 

 

Publications

  • The Art of Writing Data (Cheonglim Publishing, 2021)
  • The Art of Reading Data (Cheonglim Publishing, 2019)
  • How a Humanities Major Became a Data Scientist (The Quest, 2020)
  • Explicit and Implicit Brand Images, Advertising, and Brand Attitudes (Ewha Womans University PhD Dissertation, 2013)
  • Consumer Satisfaction and Emotions Based on Stability and Control of Benefactor’s Source (Ewha Womans University MA Thesis, 2009)

 

 

Lectures

  • Samsung Electronics
  • Multi Campus
  • LGU+
  • Hyundai Motors
  • Kyobo Book
  • Yonsei University
  • Ewha Womans University
  • Sung Kyun Kwan University, Consumer Psychology & Advertising Psychology

 

 

Interviews

  • JoongAng Ilbo Economist
  • Elle Magagine
  • tvN Shift
  • Naver Connect
  • Poll-in